A year ends in which there have been several key updates from Google’s tracking elements. Updates that give us clues about how SEO will be in 2015 , and what will be the appropriate search engine positioning techniques and tools in the new year.
The importance of content in the new SEO
Our vision as professionals is that, even if possible, Google will continue to give more importance to pages that offer rigorous, quality and up-to-date information. For this, it will be important that we elaborate this type of content with the right measure of keywords in the publications (around 2%), to get search engines to find them. In addition, they should be used in key positions of all content, such as:
- the url
- the first words of the headline
- the first words of the title tag
- the words that are in bold
- those located in h1 and h2
- within the first paragraph and the closer to the beginning the better
More links abroad in 2015
Find articles that can contextualize your texts. The SEO of 2015 will value this type of resources, since Google will understand that they are apt to enrich the information, so it will positively value them in terms of search engine optimization. An SEO technique that will also be valued with our own articles. In the new year it will be necessary to take advantage of the fact that some of what has been previously written is named to add a link and that the reader can navigate smoothly. Still, be careful with choosing random links. It is not enough to take the first one that appears in a Google search, but it will be necessary to link to relevant information related to the topic.
Social networks and SEO in 2015
Every day, social networks are becoming very important for marketing and this relevance will continue to increase in terms of SEO in 2015. In this way, managing social networks with the purpose of improving SEO positioning will be of great help. Some pages like Twitter are considered by Google as trustworthy, and their contents are indexed with high reliability. In any case, social networks must be used responsibly by publishing quality content and linking to our website in moderation since otherwise, Google will penalize these massive link behaviors.
Conclusions on search engine optimization in the new year
SEO in 2015 will be marked by the same basic guidelines as before. It will be important for Google to know that quality content has been generated, easy to read and useful for the user. If the content meets these premises, users will visit the website and share the links to it. To facilitate this task, we can use social buttons in publications that expedite the process of sharing on social networks. In this way, the links to our website will be multiplied and the positioning will improve.