To achieve an effective search engine optimization, with which we can increase the traffic of visits to our website, we must be aware of the existence of three key parameters that work synergistically to achieve a successful SEO strategy. These three sections are: the content of the website, social madia marketing and the links that we include to direct the user to one of the pages of our business . However, an SEO agency will indicate the most appropriate strategies within the three areas so that they have a direct impact on search engine optimization .
SEO: incoming links
One of the methods that best improves search engine positioning is inbound links to our website . The goal is to attract external users by including links on other websites that direct users of those sites to our online business , a technique that is recommended by an SEO agency to avoid penalties from Google. This strategy is essential for organic search engine algorithms because they will analyze the quality of the content and make an assessment of user behaviors, so if they visit our website through an internal link they will be giving value to the content what we offer.
SEO: the content
Search engines analyze the quality of web page content and its update to determine the ranking of search engine rankings. The content of our website must be optimized from the SEO point of view since the keywords that define our business must be included, while offering relevant information to the user. The content must be attractive and clearly explained for easy understanding by the user, in addition, to constantly renewing the information, requirements that an SEO agency knows how to exploit.
SEO: social networks
Social networks are platforms that provide companies with the ability to communicate more directly with their customers and help them create their brand. But social networks in the SEO strategy also help increase traffic as it is a way to publicize the business and serve users. The use of social networks will allow us to reach a greater number of users , from different profiles, which will also be positive to improve search engine positioning. This area can be controlled by the same SEO agency.