As we have explained countless times, the competitiveness we find today on the Internet requires appropriate online marketing strategies . An explanatory website, even if it is responsive design and has the latest technologies, will be useless, if it subsequently fails to capture traffic. That is to say, it is not only worth existing , but also to be promoted. To understand it even better, let’s give an example of a lifelong business.
If Ana opens a hairdresser, she can receive visits from the ‘ pedestrians ‘ who walk in front of her shop window. But if you really want to boost your business, you will have to advertise in a local media, distribute brochures, deliver offers in the area, or conduct loyalty campaigns among customers who have already tried their services.
The same happens on the Internet. The business must be promoted to increase the visit of potential clients, and for this it is necessary to establish the aforementioned online marketing strategies. It is even more difficult, because in online businesses there are no pedestrians who walk in front of our store. So, how to get the first visits and customers for an online business?
Case of secretary-virtual success: low investment marketing strategies
In the situation described was secretaria-virtual.es, a company that had obtained its first customers, but at a much slower rate than expected, mainly because it had not exploited the online capture channel that supposed its website.
There are many actions that can help capture traffic for an online business, such as:
- Facebook advertising
- YouTube advertising
- Google Ads
- other modalities of SEM
- mailing actions
These actions allow to increase the non-organic public that reaches a web page. It is an interesting audience, because it comes from advertisements or various calls to action, so we conclude that it is a public interested in this service, but there are other marketing strategies that can also attract interesting traffic for our online business, and at a cost Minor.